CHEERS
TO
NEW
MEMORIES
Cheers To New Memories - a captivating social event hosted by a premium beauty clinic. This case study delves into the strategic planning, execution, and its remarkable outcomes
Objectives:
1.Sales Generation: By offering attendees exclusive discounts and the opportunity to book appointments on the day of the event, we aimed to drive immediate sales and revenue growth.
2.Brand Awareness: Through engaging content, interactive experiences, and strategic collaborations, we sought to elevate brand visibility and recognition within our target market.
concepts &
ideas
After conducting meticulous research, I curated a mood board that encapsulated the preferences of the target demographic —— professional women in the young, vibrant Yorkville area. Collaborating with a talented young graphic designer, we brought this vision to life through a captivating poster design. The poster later sparked a significant surge in Instagram followers
Taking inspiration from the VMA's Polaroid walls, I aim to replicate the same vintage vibe for the attendees. This approach proves more cost-effective than a traditional photo booth, aligning with our assigned budget. The name "Cheers to New Memories" reflects the essence of community bonding and celebrates the creation of lasting connections among attendees.
Accomp-lishments
Instagram Follower Surge:
showcasing the immediate impact of our event posts and content.
With over 100 RSVPs received via email and Eventbrite, the event generated significant buzz and anticipation among our target audience.
RSVPs and Engagement:
Successful partnerships with local brands for gift bags and party favors added a touch of luxury and exclusivity to the event, elevating the overall experience for attendees.
Strategic Collaborations:
The event's revenue contribution was remarkable, accounting for an impressive 50% of the clinic's monthly revenue, highlighting its strategic importance and impact.
