INTERVIEW
W/
RACHEL WONG
This case study explores the intricate process of aligning a niche audience with micro influencers to maximize impact and engagement.
— co-founder of Monday Girl
CONTENT STRATEGY
This interview serves as a strategic partnership within a broader brand awareness campaign for a high-end women-owned skincare clinic. The clinic's focus on tailored skincare plans for busy businesswomen aligns seamlessly with Monday Girl's mission.
Together, they create a narrative of holistic empowerment, where personal well-being is as essential as professional advancement.
key messages
Empowerment through connection
Tailored luxury
Lifestyle integration
WhAT IS MONDAY GIRL?
"Monday Girl" is the #1 members networking club for professional women. It is a beacon for high-achieving individuals seeking a community that resonates with their aspirations and values. By cultivating a space tailored to the needs of ambitious women, Monday Girl not only fosters connections but also empowers its members to reach new heights of success.