INTERVIEW

W/

RACHEL WONG


This case study explores the intricate process of aligning a niche audience with micro influencers to maximize impact and engagement.


— co-founder of Monday Girl

CONTENT STRATEGY

This interview serves as a strategic partnership within a broader brand awareness campaign for a high-end women-owned skincare clinic. The clinic's focus on tailored skincare plans for busy businesswomen aligns seamlessly with Monday Girl's mission.

Together, they create a narrative of holistic empowerment, where personal well-being is as essential as professional advancement.

key messages

Empowerment through connection

Tailored luxury

Lifestyle integration

WhAT IS MONDAY GIRL?

"Monday Girl" is the #1 members networking club for professional women. It is a beacon for high-achieving individuals seeking a community that resonates with their aspirations and values. By cultivating a space tailored to the needs of ambitious women, Monday Girl not only fosters connections but also empowers its members to reach new heights of success.

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